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To BIHA members Yellow Pages Corporate Advertising Further to a recent communication about our new association (corporate advertising scheme) display advert, Yellow Pages have asked that we clarify the key benefits of being part of the Corporate BIHA advert. These are as follows:- - Business credibility is enhanced when you are seen as part of an established alliance of inflatable hire companies. - 86% of directory users said that their confidence in a business increased if they advertised under a Trade Organisation banner. - You are part of a display advert but only pay linage rates - Use the collective strength of the BIHA to attract new customers Yellow Pages wish to emphasis that Corporate Advertising should be considered complementary to your regular Yellow Pages advertising programme and not as a substitute in attracting your normal business leads. We hope the new Corporate BIHA box in Yellow Pages receives your support and you regard it as another major benefit from the BIHA. For more information about Yellow Pages Corporate BIHA advertising, please call Mike Clarke on 07711 118809. How to use the combined power of Yellow Pages and the BIHA to massively promote your business.
With the large number of inflatable hire businesses advertising in the Yellow Pages, it is important to give yourself the edge. Now, thanks to your membership of the BIHA, there is an easy way to attract more enquiries & bookings. It’s the Corporate Advertising Scheme (CAS) from Yell, the home of Yellow Pages. CAS places your business in prominent advertising space in all Yellow Pages Directories, so everyone looking to hire a bouncy castle / inflatable can see that you are recommended by the BIHA (The largest trade organisation for hirers in the UK). 86% of Yellow Pages Directory users said that it increased their confidence that a trader is competent if they are advertised within a trade organisation display advert.* So it could provide the extra help you need to attract new customers. As well as giving you a professional endorsement, the CAS also gives you 2 lines to include information to help you promote your hire business. For example, you could mention the type of inflatables you hire out, giving you all the impact of a DISPLAY advert for the price of a basic line entry advert. Yellow Pages is the UK’s leading directory, and what’s more when people see your advert, you will have the full weight of the BIHA behind you. To share in the benefits of the Corporate Advertising Scheme in the Yellow Pages, call FREE on: 0808 100 7890. Please book early to avoid disappointment. Every Yellow Pages Directory has a cut-off date for adverts. If you miss it, you will have to wait for next year’s directory. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ If you are not yet a member of the BIHA, please email me your address and post-code to: mark.jerram@ntlworld.com and we will send you a free information pack and an application form. Alternatively, call: 01344 485389 (United Kingdom). Please visit the BIHA website at: http://www.biha.org.uk Please book your Yellow Pages / BIHA advert early to avoid disappointment. Call free on: 0808 100 7890 Don’t forget, BIHA members will be able to benefit from the impact of a large display ad, for the same cost of a basic line entry. *Source: Abacus Research 2002. Mark Jerram Founder of the British Inflatable Hirers Alliance (BIHA) |