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Dear fellow hirer or inflatable enthusiast!

Great news! You are invited to join The British Inflatable Hirers Alliance (BIHA), set up to help & protect all businesses involved in the hire of bouncy castles & inflatable play equipment in the UK.

One month free trial membership - click the paypal button...

In December 2000 the British Inflatable Hirers Alliance (BIHA) was launched to represent reputable inflatable hire companies (from “one-person-bands” up to large companies) involved in the inflatable hire industry in the UK. From the outset, the BIHA has been established to give all members strength, unity, information and protection in this fast growing industry. There are now over 1,600 members and growing daily.

The aims of the BIHA are very simple, we seek to help each member hire company a) Increase profits b) Reduce costs (especially PL insurance!) c) Operate more efficiently and safely by the pooling and sharing of information/ideas and d) Keeping members informed of new regulations/legislation, news, views, opportunities and developments within the inflatable hire industry. (We also ask that members adhere to a Code of Practice).

To achieve these aims we have created a large number of valuable benefits:

Comprehensive list of useful contacts (Manufacturers, repairers, insurers, and suppliers of equipment and accessories, and links to their websites).

Directory of other inflatable hirers who are BIHA members.

Since the BIHA was launched in December 2000, more than 1,600 inflatable hire companies have joined, and numbers are still increasing daily. This gives opportunities for members to network together, providing support and practical resources for one another, and to “bounce” ideas off each other. Developing new contacts / friendships is actively encouraged, and hirers experience less professional isolation. Also, there are immense opportunities for the cross-pollination of business skills and technical know-how via a well-used message board.

Discounts on the purchase of Public Liability insurance and new bouncy castles / inflatables etc. (We have negotiated some good discounts with various well known suppliers exclusively for BIHA members).. If all reputable inflatable hirers unite together, then the group has considerably more buying power, which will save money for all of us.

Members receive a free monthly newsletter by email. This popular, regular newsletter gives members up to date information on the industry including, for example: hints and tips, the latest second-hand inflatables for sale, members’ profiles and contributions, hire businesses for sale, safety advice, real-life hire stories (including “hirings from hell”), discussion topics, the latest news in the world of inflatables, “how to” articles, saving money on your business expenses, latest marketing ideas, etc. etc. (To read some sample BIHA newsletters online – please visit the BIHA website.at: http://www.biha.org.uk

Here are some comments about this newsletter from BIHA members......

"Thank you for a great newsletter - which I really do look forward to each month." - Steve Barnum, A1 Party Bouncers, Manchester.

"Since becoming a member of the BIHA, I have found the newsletters most informative and a good source of information. Ian Lee, Midnight Entertainments. www.midnight-ents.co.uk Sussex

"I think the BIHA newsletter is great, and there has always been bits and pieces which have been really useful for my hire business." – Kevin Simpson. The Fun & Games Co. Scotland.

”In my opinion that was the best newsletter (No. 24) the BIHA has ever published, I spent a happy half hour with a mug of tea in front of the computer, there seemed to be a decent helping of everything, well done. Cheers, keep up the good work”.
Bradley Caine, Bounce! Battle. East Sussex (Referring to http://www.biha.org.uk/newsletter24ryc )

Ongoing help for inflatable hirers (via email).

If you have a problem or question related to your business, you are not alone! You can post a message on the message board forum, or email the BIHA head-office for help and advice. With over 1,600 other members throughout the UK, including highly experienced operators in all areas relating to hiring inflatables, there is a wealth of knowledge, skills and experience connected to our industry.

Members will enjoy the extra professional credibility and prestige of belonging to the largest trade organisation representing the inflatable hire industry.

The BIHA logo can be added to your publicity literature, such as letterheads, business cards, flyers, brochures, yellow pages advert, invoices, vans, and even your website (in either colour or black and white). The general public and particularly corporate customers, schools, nurseries etc. will be more likely to use your services if they know you are a member of a professional trade organisation.

Access to the ideas library - A large and growing number of hints, tips, and ideas, to help you run your business more easily, more profitably more safely and more enjoyably. Just one brilliant idea can greatly increase your profits and repay your membership fees literally thousands of times over. As a member you will be regularly updated with new ideas to improve your business. Currently, there are over 100 ideas in this ideas library. (See attached sheet for 15 great ideas and possibly the world’s most profitable hire product!!)

All members will automatically get a free listing (advert) of their company on our two websites www.biha.org.uk and also our sister site www.leisurescene.com and a link to your own website if you have one. You will attract more customers, as both these sites have been registered with all the major search engines, and is the largest directory of bouncy castle/inflatable hirers in the UK. Many members have had success with their free advert: e.g.

“I have only been a member for 2 months and yet I have had 2 bookings from my advert on the BIHA website www.biha.org.uk. This has paid for my membership more than twice over”.
- Chris Baxter, AA Inflatables, Harlow, Essex

“I thought I would let you know that we decided to join the BIHA when we were
first setting up. As a result of you listing our details we got our very
first booking before we even knew it had been listed!! The same lady liked
us so much that we hired the castle out to her twice in two weeks. Our
Membership has already paid for it's self”.
- Nicola, 1sobel's Inflatables

All members will have an opportunity of having a Corporate advert in their local Yellow Pages.

This means that as a member of the BIHA you would have a professional endorsement for your company in the Yellow Pages under the Corporate Advertising Scheme (CAS). The cost of this type of advertising is very low as it gives you the impact of a display advert for the same price as a lineage advert. (Please note that this endorsement advertising is in addition to your normal advertising with the Yellow Pages). For more details please click on: http://www.biha.org.uk/corpad.htm

This endorsement corporate advertising is also available for BIHA members who advertise in the Thomsons Local Directory.

If you become a member of the BIHA, you will also enjoy the following benefits:

List of really useful marketing ideas We have compiled a list of the top 26 ways of marketing your inflatable hire business. Many of these excellent ideas are completely free of charge to implement, while most of the others are effective low-cost marketing methods.

FREE templates of customer disclaimer forms and conditions of hire forms. (Do’s and Don’ts for your customers!). and also some safety instructions in a cartoon format. These forms, which you can copy, show your customers how the inflatable should be used in a safe way. Please also view the BIHA safety cartoon sheet at: www.biha.org.uk/safecartoons1 The cartoon safety sheet for inflatable slides can be viewed at: www.biha.org.uk/safeslide1

Discounted website service for members. This is your chance to have a low-cost website. Prices start from a one-off price of just £100 for your own website, including pictures and text.

A list of other products and services, which perfectly compliment bouncy castle/inflatable hire. We are compiling a list of the most popular hire products, which compliment inflatable hire. Examples are mini-marquees, helium balloons, party furniture, face-painting, mobile disco & karaoke etc. If you are considering expanding your inflatable hire business into any or more of these areas, you have a golden opportunity to communicate with other hirers who may already be successful in another hire product. We will also be showing which complementary products are the most popular hire items, and which ones are best to avoid. We will be liaising with all members, so everyone can benefit.

Opportunities to purchase second-hand bouncy castles and inflatables, equipment and accessories. This gives you the opportunity to get that bargain you were always looking for!

Wanted Section. i.e. The chance to advertise to other members what inflatables or

equipment you are looking to purchase.

Disclaimer written by a top solicitor: As already mentioned, if you become a

BIHA member you will receive a detailed disclaimer which was written by a top solicitor.

One of our members spent over £200 in getting this written, but you would receive a

copy completely free of charge.

An opportunity to air your views. Due to the large membership size of the BIHA, we are able to forward the views of members to Government departments, as well as other relevant bodies and associations.

Referral Network. The BIHA are also launching a “referral network” in order to help members find and keep new customers.

The BIHA accepts membership from across the whole range of bouncy castle/inflatable hirers from the smallest “one-person-band” operating a part-time business with 2 or 3 inflatables, right up to the largest hire companies with a hire stock of over 100 inflatables.

The requirements to become a member of the BIHA are very straightforward: We require members to operate safe and clean inflatables, and maintain high standards of personal and professional integrity. We also ask that all members follow the BIHA Code of Conduct (See website for more details.)

The cost of membership to the BIHA is very low as it has been set at just £35.00 per year. (Alternatively, you may prefer to pay £2.99 per month) – Membership fees are payable by standing order, or Paypal (recurring billing) This method of payment keeps our costs to a minimum, and ensures that the BIHA devotes its time to helping the members and furthering the industry, rather than devoting precious time and resources invoicing the 1,600+ members on an ongoing basis

Please remember that the Government offers tax relief on contributions to a professional trade organisation. This means that the real cost of membership to the BIHA is reduced in real terms to £26.95 per year if you are a basic rate tax-payer or £21 per year if you are a higher rate tax-payer.

If you have any questions or comments about the BIHA, please feel free to email me on mark.jerram@ntlworld.com or write to me at the above address or phone me on 01344 485389.

When we receive your membership application we will send you (by email or post) a FREE copy of our popular manual “How To Turbo-Charge Your Profits From Hiring Inflatables” (Volume 1) (see: http://www.biha.org.uk/inflatedprofits.htm ) Discover the secrets of success from highly successful inflatable hirers. This detailed report will show you lots of little known ways you can increase your profits, and avoid the most common mistakes when hiring bouncy castles and inflatables. (Based on hundreds of years of combined experience by many of the UK’s leading experts on hiring inflatables). This free report also includes the full explanation of the incredible “Dennis Emery Profit System”, (Possibly the world’s most profitable hire product! - see more details below!) Also, the explanations of the 15 ideas, hints and tips enclosed with this letter, will be included in your members welcome pack.

As a newly invited member of the BIHA, we insist that you are absolutely delighted with every aspect of membership (including your FREE report and other bonuses) before you pay your membership fees. So before you join, we’d like to invite you to “test-drive” the BIHA for one month with absolutely no risk or obligation to continue. The one month delayed-action standing order form (or free 30 day trial if you are paying by Paypal) will allow you to sample for yourself the benefits of being a BIHA member before making any payment.

You can rest assured that if, for whatever reason, you are not fully convinced that your membership with the BIHA can bring immense benefits to your inflatable hire business then you have lost nothing. Simply phone me on 01344 485389 or email me on mark.jerram@ntlworld.com within 30 days to cancel your membership, and have your standing order mandate returned, or your free trial with Paypal cancelled. If you are impressed with your membership and your FREE manual, reports and newsletters, (and we sincerely believe you will be) then we will automatically enroll you as a FULL BIHA member. So, whatever you choose to do, your FREE manual “How to Turbo-charge your profits from hiring inflatables”– packed with priceless advice to increase your profits, is yours to keep forever.

In addition to your free 30-day “trial” membership, we also offer a one year’s unconditional money back guarantee. This means that if you are not 100% satisfied with your BIHA membership anytime during your first year of membership, then contact us, and we will immediately and courteously refund your £35 membership fee. Plus, you get to keep all your free reports and bonuses etc. which were given to you upon joining.

We do hope that you decide to join the BIHA. It has begun a new era for the inflatable hire industry in the UK, and the future is very exciting. Membership growth has been very rapid, and there has been some excellent comments from a number of hire companies and manufacturers. (See list of testimonials on the BIHA website http://www.biha.org.uk

If you wish to join the BIHA (for a free 30 day trial period) we recommend that you fill in the application form and standing order mandate (which you can download from the BIHA website) and send it off today. Alternatively, if you would prefer to pay by Paypal (and get a free 30-day trial membership), please click on the “subscribe now” button, which is also on the BIHA website.

On the same day that we receive your completed application form, and completed standing-order mandate, (or Paypal free trial notification) we will send you your BIHA welcome pack by email or in the post (if you do not have an email address). This will contain your unique membership number, and your FREE manual. “How To Turbo-Charge Your Profits From Hiring Inflatables”. (Vol. 1) You will also receive your free customer disclaimer forms, terms & conditions of hire, all the back-dated newsletters and some extra bonuses. Finally, you will also receive your password to access the huge wealth of information on www.biha.org.uk which is strictly for members only.

P.S. The BIHA is focused on getting low-cost PL insurance for its members. For a modest membership fee of just £35 per year or £2-99 per month (by standing order or paypal recurring billing) you could save yourself literally hundreds of pounds, (or thousands, if you are a large inflatable hire company) on the cost of your PL insurance every year. Contact details about this company will be revealed to you on joining.

P.P.S. Don’t forget that if you join the BIHA you are guaranteed to receive your free manual - (“How To Turbo-charge your Profits From Hiring Inflatables”- Vol.1) See: www.biha.org.uk/inflatedprofits.htm

P.P.P.S. Currently, there are over 1,600 members in the BIHA. We all face the same challenges and problems, and are constantly looking for new ideas and solutions. We all share a passion for the inflatable hire business. But each member has a unique perspective on the business….a different approach….a fresh angle on ways to be successful. You can benefit massively from “tapping” into this.

P.P.P.P.S. To see what other members are saying about the BIHA please see the testimonial section on the BIHA website at: http://www.biha.org.uk

Safety cartoon sheets for other inflatables are also available if you become a BIHA member.

c) Benefited from over 100 hints, tips, and ideas from the regular newsletters…..

d) Become aware of the latest regulations and legislation (including health and safety requirements) in regards to hiring inflatables…..

e) Added credibility and status to your business by displaying the BIHA logo…..

f) Discovered dozens of ways to increase your profits from your free report “How To Turbo-Charge Your Profits From Hiring inflatables – Vol. 1”……

g) Protected your business. E.g. Terms and conditions of hire, legal disclaimer, etc…..

h) Greatly enjoyed your membership experience (e.g. communicating with over 1,600 other hire companies and manufacturers, repairers and insurers via a well-used message board etc.)……

......then please tell us anytime within the first year of your membership and we will fully refund your membership fee without delay and with no questions asked. You can also keep all the free reports, newsletters (going back to 2001), and all the other free bonuses etc. which you received on joining.

This guarantee constitutes a legal undertaking on the part of the BIHA, and by law the BIHA is bound to honour it. This is done totally to safeguard your interests in the unlikely event that you are not absolutely delighted with your membership benefits.

Ideas, Hints, tips and innovations to help members run a better and more profitable bouncy castle/inflatable hire business.

The “ideas library” on www.biha.org.uk will be continually expanding to help all members improve their businesses. Many BIHA members have already shared some excellent ideas to make running the business easier and more profitable. These will all be shared with members.

Below is a sample of some of the ideas : (The explanations will be included in your members welcome pack).

Idea 1: How to get so many bookings for your bouncy castles etc, that you are turning customers away. (This amazingly simple idea does not need any advertising, only about a dozen letters need to be sent out, works 99% of the time).

Idea 2: A simple idea to increase the power of your electric fans/blowers by up to 25%. This takes just 5 minutes per fan and does not involve dismantling the blower, or undertaking any electrical work.

Idea 3: How to make sure that adults don’t bounce on your children’s bouncy castles and cause unnecessary damage.

Idea 4: A very simple idea to make sure that even if the weather has been very wet, and your inflatable has hardly been used, that you still get paid! This idea works about 90% of the time and is extremely fair; you will even get more customers if you put this idea into practice.

Idea 5: How to clean your inflatables the lazy way, this will save you hours and hours of time

Idea 6: How to get hundreds of new customers by creating cross-promotion deals with other businesses.

Idea 8: How to get FREE high-quality crash mats from a little-known local source. Amazing but true!!

Idea 9: How to use add-on support products to delight your existing customers and attract new customers.

Idea 14: How to easily prevent rain-water from being sucked into the inflatable, through the blower when it is raining heavily.

Idea 15: An essential household tool which can repair your bouncy castle/inflatable in an emergency, e.g. at a customers house.

When you become a member of the BIHA, the explanations and answers to the above list (and many, many others) will be included as a FREE report in your Welcome Pack.

Stop Press…Stop Press…The best idea that the BIHA has ever seen to increase all our profits from hiring bouncy castles.

In early 2001, one of our members gave the BIHA a simple but brilliant idea to dramatically increase all our profits. It is by far the best idea that we have ever seen. It is totally unique and only a tiny percentage of inflatable hirers (outside the BIHA) actually know about it. As founder of the BIHA, I was given the privilege of testing this idea out on my customers in the summer of 2001. To my surprise, the results were far better than I ever imagined. My cash-flow and profits increased dramatically and it involved virtually no extra work. (On some occasions, I simply asked the customer to set it up – which took them less than a minute and gave them something to do whilst I was busy setting up the inflatable!)

“I buy a small, simple hire product for about £20 - £30, (although I could easily make it myself for about £10). I then deliver this product to my customers at the same time as the bouncy castle. A large proportion of my customers eagerly want this simple product at their child’s party, and they are more than happy to pay me an extra £10 - £20 in addition to the normal hire fee for the bouncy castle. (Imagine earning an extra £10 - £20 per booking for no extra work!!) I own 20 of these simple products; they only take up a tiny amount of space in my van. (I keep all of them in a standard cardboard box). They are very lightweight and portable, and completely 100% safe. It takes less than 30 seconds to set it up for the customer. They can never wear out, are virtually indestructible and best of all, they can be hired out to your customers over and over again for many years. Also, my customers are so thrilled with this add-on hire product that I get truckloads of referrals as well!”

BIHA Note: This product must be the world’s most profitable hire product. How many other products can you think of which would generate a hire charge of £10 - £20 per day, for many years and yet only cost about £30 to buy? Please note that this product has nothing to do with giant garden games (which are also a good money earner), or with any toys, candyfloss machines, or inflatable devices or indeed with anything which you have seen before!!

When you become a member of the BIHA, you will be given full details of this amazing, but simple hire product, and list of suppliers in your free reports.

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