Where would you be without your customers and clients?
Your answer is probably “nowhere” because the fact is that they are the foundation of every business. Therefore, it is absolutely crucial that you ensure they are satisfied with the products or services that they receive from you.
But what happens when they’re NOT satisfied?
Millions of people turn to the internet to voice their opinions and concerns.
Running a small business can be hard enough. However, one bad online review has the potential to hinder your ability to generate new sales. Not only in the rumor mill, but even more so online.
Today’s consumers feed off of other’s opinions. What your existing customers have to say about your products or services will highly impact your potential customers’ decisions to do business with you.
In most cases, it takes much more than one review to cause major damage. Quite frankly, most businesses should expect to receive at least one negative online review at some point.
The problem arises when your “overall company image” appears to be negative – with nothing positive to go along with it.
Reputation management is one thing many small business owners lack. Even with large businesses, many times, this is the missing piece to their success.
At all levels of business, a clear reputation marketing plan can help build a solid reputation.
* Implement strategies to help you stay on top of what is being said about your brand online.
* Use policies and procedures that ensure that customer issues are handled quickly and efficiently.
* Publish more content that you control online so more positivity is associated with your brand.
* Use social media to engage with customers and potential customers, while helping to generate more positive content surrounding your business.