Subject: More Search Engine Exposure Means More Trust
Wondering how you can impress potential customers who are online searching for inflatables to hire in your local area.
One way is to ensure that your company has a strong presence in the search engines – including your website and your local business listings such as Google My Business, Yahoo Local, and Bing Local.
When an individual is in need of a local business’s information, it is very common for them to do a quick internet search. Telephone books are a thing of the past and the digital world has taken over.
Typing in a few keywords will usually give us all of the information we need within seconds. Claiming your local listings validate that you are a legitimate business that is doing well. Not only that, but it also allows you to provide consumers with a wealth of information about your company, making it easier for them to access your products and services; including your location, phone number, or hours of operation.
When local consumers enter keywords related to your industry, you can gain an immediate level of trust simply by coming up higher in the results. This trust is multiplied when you have great visibility coupled with good reviews from your customers.
More importantly, you will have full control to fix any incorrect information regarding your business, as well as address any customer reviews.
If your listings go unclaimed, it could work against you and give a boost to your competitors. Unclaimed listings are usually ranked below those businesses that have claimed theirs.
Therefore, your competitors will be seen FIRST; they will also be viewed as more efficient than yours by potential customers.
Typically, local listings are free of charge; so you really don’t have anything to lose by spending a little time setting them up.